Audience Engagement in Digital Marketing

Login to Twitter, facebook, Pinterest, Linkedin, Google+ and you receive advertisements about products. Some bother to ask you opinions, suggestions, or feedback over a product.  These advertisements create interests in you as they give importance to your perspective and make you feel important. You revert to them and as they focus on your satisfaction. You forward or share your positive experience to your friends, colleagues, relatives, etc. In return the product gains a loyal customer, YOU.

That’s the power of Audience Engagement in Digital Marketing.

Instead of bombarding the audience with product information, the marketer bothers to focus on the opinion of the audience, thus converting him or her into a loyal customer instead of a one-time customer.

Advertising traditionally meant print to radio to television commercials. Today with internet and mobile apps easily accessible the forms of advertising are digitized. Also engaging the audience in creating of a brand has become equally crucial. Digital marketing has made it momentary.

Focus is given to capturing the audience attention, creating enthusiasm about the product, provoking a feedback, fulfilling their needs and offering complete customer satisfaction.

It may include emails, chats, customer service feedback forum,

Some simple audience engagement techniques in digital marketing that can be applied are:

• Make a statement and get an opinion poll (provide thumbs up, thumbs down, neutral icon) for eg. Maggi is still the favourite instant noodles in the market.

• Prepare a questionnaire of three simple questions with one word answer. Two may be over latest happening topics. Last one could be about whether they would choose this product over others available in the market. Ask why too, if required.

1. Your favourite online mobile app _____________
2. Latest gadget you bought ___________
3. Do you still buy Maggi ____________. If yes why __________________________

• Send a joke, a quote, a short parable, a popular or fun movie dialogue with the product in background. The audience (reader) can click on icon smiley, laughter, thumbs up or down.
• Quiz on the dialogue, character, role, popular movie quotes, location of a movie scene with icons or options to be clicked.

Diamond studded Gold Bracelet

All I need is a beautiful hand to hold..

And your hand needs to adorn jewellery that it deserves.

An exquisite diamond studded gold bracelet created ideally for the hand of a princess.  Or rather make you feel like a princess as you wear it.

This bracelet is designed between two rings of gold. These are held together by diamonds arranged in the form of divine eyes. Each eye has an eyeball in the centre in the form of a big diamond. Two layers of little diamonds surround the eyeball. These little diamonds are intricately embedded in cubes of gold. Each eye is filled with diamonds and gives the bracelet a divine feel.

Two pyramids rest on either side of the divine diamond encrusted eyes. These alternate between the eyes. Diamonds submerged in each cube of gold add on to the appeal of the bracelet.

This captivating piece of jewellery may fit into only a slim hand of a princess, you may wonder.  Though it has been crafted to fit to any size with ease. The bracelet has hooks to open to attach or detach from a hand, instead of the conventional way of sliding on a hand. Thus it fits with ease with any slim fit or a healthy hand giving it a feel of princess.

The bracelet has smooth edges on all sides thus giving your hand a complete elegant look.

Bajrangi Bhaijaan

Salman Khan has transformed into a super humble hero from his image of a superhero in his latest movie ‘Bajrangi Bhaijaan’.
The story is of Bajrangi (hindu) a Hanuman devotee helping a mute little girl(a muslim) reach her home in Pakistan against all odds, that too without any legal help. A story that has touched millions in India, Pakistan and worldwide.
The popularity has translated into collections to Rs. 316.67 crores in India and Rs. 600 crores worldwide. The viewership figures and collections are still rising as you read this article. The fact that the movie has become a hit in Pakistan too is something to take note of.
What has clicked with the audience, when these two countries are embroiled in constant political and military confrontations? What is it in the movie that has clicked with so many from both sides of the border, otherwise submerged in conflict?
Is it the craving for peace, empathy, that exceeds beyond religion and borders, in the common man of both the countries and those settled abroad? Is it the dialogue delivery, or star appeal of Salman Khan, or is it the innocence of Harshali that the audience connects with?
This movie definitely has right mixture of star appeal, emotion, drama, enough to make the audience laugh and cry and at the same time feel for the ‘innocent needy’ and the ‘helper’. In this case Salman Khan and Harshali. It is devoid of any typical Hindi blockbuster masala movies, yet the movie managedto create magic with its mass appeal.
Some say the general public in both countries is peace loving and that is the reason it is widely appreciated. That may be one of the major factors for it becoming a super liked movie, all over. The fabulous narration and direction deserve an equal applause, thus making record breaking Bollywood Blockbuster.

Colour Streaks

  

Travel

Travel Post

To

Tarkarli,

Dist. Sindhudurg

Maharashtra

Dear Traveller

Explore the beautiful long, clean and clear beach on one side and forested mountains across the river on the other side at ‘Tarkarli’. A village filled with nature’s charming beauty, just 546 kms from Mumbai. The village lies between Karli river and Arabian sea.

This wide stretch of land covered with sand, nurtures a forest filled with coconut palms, mango, apple, guava, chickoo, blueberry, cashew trees and plenty of wild flowers. A delight for nature lovers. Stay over here is economical too with residents offering homestays starting from Rs.800/– or /Rs.900/- for clean and well furnished rooms and toilets. You can relish on the home-cooked, local, spicy seafood also known as ‘Malvani seafood’. The residents here have been trained to provide the best facilities to their guests.

MTDC resort and boat houses too are anchored here.

You wish to get adventurous and explore the sea too? Dip into the waves, with professional scuba divers giving you a glimpse of the amazing beauty of flora and fauna on the seabed. You can fly over the beaches with paragliders too. Discover the beauty of beach as the motor boats penetrate the waves to take you on a ride into the sea.

You can also visit Sindhudurg fort a historical monument of Shivaji’s era. Though a remote peninsula, Tarkarli gives access to wi-fi, internet too.

You can take back alphonso mangoes (seasonal), kokum, cashew nuts, dry fish, shells and many more relishing food stuffs that is available all over the place.

Thanking you,

ABC 

SPARK Services

Seek

      Productive

           Activities that

                  Refresh

                        Kids

                 Spark Services, an excellent opportunity for kids and young children to explore their creativity, enhance confidence and develop their social and cognitive skills.

Young minds absorb everything they see, hear and feel. Each child has unique skills and talents.  Special care and understanding is required to nurture these qualities as they grow.  We have professionals who understand their needs, discover hidden qualities and nurture them accordingly.

To reach high standards, we have induced recreational activities in the form of arts and crafts, sports, dance, cultural events, robotics, etc.

We aim to give them the best opportunities in their formative years and watch their self- esteem, unique skills and talents develop manifold.

Join us in this venture. Provide your children with the best opportunity to grow their talents in a healthy environment with us.

To know more call:12345678 or mail:   abc@abc.com

Miracles

Miracles Happen

There are only two ways to live your life. One is as though nothing is a miracle. The other is as if everything is.” ~ Albert Einstein

Miracles happen all around us, if we believe them. Though, we do not realize them. The biggest miracle is life. Simple actions that we take for granted like seeing, hearing, feeling are miracles that are happening all around us. To realize them we need to activate our senses. The earlier we learn to do accept these miracles our life can become an interesting journey to travel.

In our routine life we all crave for miracles. We want them to happen when in deep trouble or to fulfill ‘impossible’ desires. Can we make them happen? It is said we can make them happen if we believe in them. We have well known personalities who are classic examples of miracles.

• Mary Kom: Her parents worked in fields in Churachandpur in Manipur. She strived to become a boxer, winning six world championships including a bronze medal in Olympics.
• S.Dhoni: He was a train ticket examiner at Kharagpur railway station in West Bengal before he joined the Indian cricket team in year 2004. He went ahead to become the winning captain of the Indian cricket team.
• Rajnikant: He was a bus conductor in Bangalore Public Transport. He wanted to become an actor. He not only became the most famous actor but also a legend in the South Film Industry and is worshipped .
• Subroto Bagchi: He worked as a clerk in Industries dept in Government office Odisha. He moved on to different jobs with diverse designations. Today he is the chairman of MindTree, a software company he co-founded. Mindtree is one of the top ten Indian outsourcing service providers.

These personalities started out with humble jobs and backgrounds, but achieved highest honours in their respective fields.

How did these miracles happen? Actually they are stories of super achievers. Individuals who strived to created dreams for themselves. They were self–motivated, worked hard and focused towards their goals.

They are miracles, as they those few who synergized their mental, physical and emotional energy to become what we see them today. As icons in their respective field.

Hello!